"Beer Me that..." Prius!

We know we said this was too boring to talk about before, but the re-call of the Toyota Prius is big news...for some people.

Toyota has issued a statement saying it will recall 437,000 of it's gas and electric hybrids. The 2010 Prius is among the recalled bunch. 155,000 of the cars being recalled are in the United States all because of faulty breaks.

As we just mentioned this recall is making big headlines, and we got YogueIN's automative chief Lorenzo Powell on the phone to find out why:

"The Toyota Prius is the "macbook pro" of small sized vehicles. Buyers are emotionally connected to the coolness of a Prius", commented Powell, "People want to look and feel and drive as if they care about the environment, the ability to do that is severely disrupted when you hit the breaks and still crash into the very deer/tree/lake/hippie you are pretending to protect."

There you have it.

read full article here